Indesit: Online Registration Journey
The 'Register my appliance' online registration customer journey was in need of a redesign. I enjoyed designing a concept that would set the benchmark for the other affiliate companies' OLR redesigns.
The journey was to include a lightbox, promoting an associate product 'Smartcare'. In addition, it had to include an up-sell page, presenting the benefits of a D&G Extended Warranty product.
Personal details page
Extended Warranty up-sell page