infographics
The Brief.
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Domestic & General required three quick-turnaround infographics for use across their social media channels. The aim was to communicate key facts about the company’s product offering, encouraging both new and existing customers to purchase, renew, or extend their policies.
Graphic Design.
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Using Domestic & General’s core branding, the infographics incorporated the approved typefaces, iconography, and colour palette to clearly present the key statistics. Each design followed a consistent visual theme so the posts felt cohesive as a series.
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The purple infographic used an equation-style layout to illustrate the volume of customers supported through appliance repairs, leading to replacements and overall customer satisfaction. The green infographic highlighted the percentage of customers who would recommend Domestic & General’s repair services, based on CSAT survey data. The blue infographic communicated the approval rate of repair requests made by phone, using a customer service headset icon to reinforce the message.
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All three designs were approved and subsequently prepared and exported for the Social Media Team to publish.
Additional Infographics.
I was later tasked with designing an internal-facing infographic to showcase Domestic & General’s achievements and performance. This piece was displayed within Outlook Live when employees logged into their web-based email accounts.
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After sourcing the relevant data from the Content Team, I explored several ways to visualise the information clearly and engagingly. The design remained aligned with brand guidelines, using consistent typography and iconography. Blue and grey, reflecting the company logo, were chosen as the primary colours, providing sufficient contrast to maintain readability.
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Following approval, I finalised the assets and worked closely with the Development Team to support implementation. The finished infographic received positive feedback from both my immediate team and colleagues across the business.
