Infographics
The Brief.
As a Mid-weight UI Designer at Domestic & General, graphic design tasks formed part of my wider responsibilities alongside UI and product work. Among these were two infographic briefs; the first requiring three quick-turnaround infographics for use across the company's social media channels, communicating key facts about Domestic & General's product offering to encourage both new and existing customers to purchase, renew, or extend their policies. The second was an internal-facing infographic to be displayed within Outlook Live, summarising the company's achievements and performance for employees.
Social Media Infographics.
Using Domestic & General's core branding, the infographics incorporated the approved typefaces, iconography, and colour palettes to clearly present the key statistics. Each design followed a consistent visual theme to ensure the posts felt cohesive as a series across the company's social media channels. A distinct colour was assigned to each infographic to differentiate the three pieces whilst maintaining brand alignment throughout.
The purple infographic used an equation-style layout to illustrate the volume of customers supported through appliance repairs, leading to replacements and overall customer satisfaction. The green infographic highlighted the percentage of customers who would recommend Domestic & General's repair services, based on CSAT survey data. The blue infographic communicated the approval rate of repair requests made by phone, using a customer service headset icon to reinforce the message.
All three designs were approved and prepared for the Social Media Team to publish. In retrospect, given my greater understanding of accessibility standards, there are areas I would revisit to incorporate more inclusive design practices; particularly around font sizes and their associated line heights, colour contrast ratios, and the reliance on colour alone to differentiate information, ensuring the designs would be fully accessible to a wider audience.
Additional Infographics.
A separate brief tasked me with designing an internal-facing infographic to summarise Domestic & General's achievements and performance, displayed within Outlook Live when staff logged into their web-based email accounts.
Upon receiving the statistics from the Content Team, I explored a range of approaches to represent the data visually in a clear and engaging way. The design remained closely aligned with brand guidelines, incorporating consistent typography and iconography throughout. Blue and grey were chosen as the primary colours to reflect the company's logo, complemented by the brand's extended colour palette to add visual variety and help differentiate the various data points across the infographic.
Following approval, the assets were finalised and I worked closely with the Development Team to oversee the implementation. The finished infographic was well received, with positive feedback from colleagues across both my immediate team and the wider business, a pleasing outcome for a project that sat outside my core UI design responsibilities.
