For the How We Work template, the brief was to communicate Laik's approach clearly and compellingly. An initial version included descriptive copy alongside each point, but on reflection I felt this would be too text-heavy for a display screen viewed through an office window, where a passing audience would have limited time to engage. The copy was streamlined to key points only, presented in both a table and a list format to give the client flexibility to alternate between the two. The same visual language established in the New Property template was carried through, alongside lifestyle imagery to bring warmth and realism to the designs.

For the Statistics template, two versions were produced. The first featured a comparison table contrasting Laik against competitor brands; Laik's branding was applied with confidence and vibrancy, whilst competitor columns were intentionally rendered in muted, duller tones to visually convey the difference in quality and professionalism. Check and cross icons reinforced the comparison clearly and concisely. The second version adopted a more contemporary layout, with Laik's key selling points presented against a dark background with brighter accent colours applied to make each point stand out. Branded design features consistent with the other templates were incorporated into both versions to add texture and visual interest without overwhelming the content.

Following approval of the preferred concepts, assets were prepared and delivered to the client. The templates are still in active use on their digital advertising display today, a pleasing outcome that demonstrates both the longevity and practical value of the work.