
01 PORTFOLIO
DESIGN SYSTEMS, PRODUCT DESIGN & LEADERSHIP

03 Experience
PROFESSIONAL SERVICE
2023 - PRESENT
POKERSTARS
Principal Designer
2018 - 2023
PINNACLE
Senior UI Designer
2014 - 2017
DOMESTIC & GENERAL
Mid-weight UI Designer
2014
YAKETY YAK ALL MOUTH LTD.
Web Designer/Front-End Developer
2012 - PRESENT (AD HOC)
FREELANCE
UI/UX Designer, Developer, Project Manager
2012
GATE WEB VIDEO
Work Experience
2009 - 2012
NORTHUMBRIA UNIVERSITY
Student
04 COLLABORATION
BRANDS I'VE WORKED WITH

05 PROFile
DESIGN DEPICTION
A Design Systems specialist with extensive experience across complex, multi-brand product environments. Over 14 years in the industry, I've progressed from craft-focused UI work to leading the conception, delivery, and governance of enterprise-scale Design Systems; most recently building Fusion from the ground up at PokerStars, where it now serves as the source of truth across multiple brands and products.
I work at the intersection of design, engineering, and product; bridging teams through clear communication and collaborative leadership, whilst maintaining an obsessive focus on accessibility, consistency, and quality at every level. Whether shaping design strategy with Directors, facilitating cross-team workshops, or sweating the details of a component library, pattern documentation, and everything in between, I bring the same rigour and care to everything I do.
When I'm not pushing pixels, you'll find me playing guitar, adventuring with my Staffie Bo, or planning the next trip somewhere new.


THE TOOLS OF MY TRADE:
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Design Systems
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UI Design
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UX Design
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Responsive Web Design
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Accessibility (WCAG)
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Prototyping
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Design Leadership
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Mentoring
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Stakeholder Management
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Brand Identity
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AI-Assisted Design
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Figma
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Tokens Studio
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Storybook
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Adobe Creative Suite
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Jira
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Confluence
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HTML/CSS
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Figma AI
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Claude
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ChatGPT
WHAT I'M CURRENTLY LEARNING
A.I. & Design Systems Course - Brad Frost
07 contact
GET IN TOUCH
Here's the fun bit, human interaction. If you've had a peruse of my work, like what you see and wish to get in touch, please do!



