The Brief.
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Domestic & General partners with a plethora of various clients, including Acer, for whom it provided warranty solutions across a range of products. For this project, I was tasked with designing a set of promotional tiles for Acer’s anti-virus software application on the Microsoft app marketplace. The tiles needed to be produced in multiple sizes and format, spanning desktop and mobile resolutions, and tailored specifically for the German market.
Graphic Design.
After reviewing Acer’s visual identity, I closely followed their brand guidelines. The primary green from Acer’s colour palette was used as the background, while white, one of their secondary brand colours, was applied to the iconography and typography. To convey the security-focused nature of the anti-virus product, a padlock icon was designed and layered over a shield shape to reinforce the message of protection.
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The largest tile, intended for featured placement in the marketplace, included supporting text to clearly communicate the app’s functionality at a glance, alongside Acer’s logo for immediate brand recognition. For smaller tile formats, both the text and logo were removed to maintain clarity at reduced sizes. These versions used simplified typography and adhered strictly to Microsoft App Marketplace guidelines for font sizing and legibility.
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The final designs were well received and approved by Acer prior to delivery.

Acer logo - various tile sizes

Microsoft app marketplace - desktop

Microsoft app marketplace - mobile