domestic & general
TL;DR / Summary.
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I designed the chosen concept for Domestic & General Australia’s homepage, highlighting their two main services with a clean, brand-consistent UI. The layout balanced desktop and mobile needs, incorporated clear product information and highlighted the business's core values. After approval from UX and management, I prepared assets, supported developers, and reviewed the final build for design accuracy.
The Brief.
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​Domestic & General provides warranty and repair services worldwide, including Australia. The UI Team was tasked with creating a new concept for the Australian home page, reflecting the region’s two key services: Appliance Protect and Appliance Assist. Both desktop and mobile versions were required, with the strongest concept moving into production.
UI Conceptualisation.​
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Because this project was exploratory, traditional wireframes were skipped, though UX and information hierarchy principles still informed the UI. The header followed the UK version to maintain global brand consistency, and a clean, light colour scheme aligned with Domestic & General’s core identity.
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The hero section featured a kitchen image on desktop (removed on mobile to save space), with both services presented side by side to reflect equal importance. On mobile, the products here were stacked vertically to support responsive scaling.
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The product section used alternating image-and-content blocks that also naturally adapted to a stacked layout on mobile. Each product displayed an image, benefits, and offerings, all styled with Domestic & General's buttons, iconography, typography and colour scheme to keep the brand recognisable.
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To support the user journey, an About Us section followed, highlighting Domestic & General's core values. The design featured a contrasting background colour for visual separation. On desktop the content aligned centrally, matching the hero, while mobile retained a left-aligned layout for better readability.
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All UI Team concepts were reviewed by management, and mine was selected. The UX Team later validated the structure and flow, after which I prepared assets, purchased the stock photography used, and uploaded the designs to InVision for developer inspection. I supported the Australian Development Team by clarifying behaviours and design intent. Front-end reviews were conducted once development was finished to ensure the live build accurately matched the approved UI.
