Jessops
TL;DR / Summary.
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I designed a Jessops-branded brochure page promoting the Jessops Care Club warranty, ensuring consistency with their site. The UI used Jessops’ design patterns, custom-structured imagery, and adapted iconography. After approval from Jessops, all assets were handed over for development.
The Brief.
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Domestic & General partnered with Jessops to offer camera warranties through the Jessops Care Club. I was tasked with designing a standalone brochure-style page, for both desktop and mobile screens, to showcase the product’s benefits and encourage sign-ups. While Domestic & General supplied the content, Jessops held final approval since the page would reside on their domain.
UI Conceptualisation.
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The page's design had to follow Jessops’ branding to ensure the page aligned seamlessly with the rest of their website. As no style guide was sent, I adapted and analysed Jessops' typography, colours, and spacing directly from their website and applied these styles throughout the UI; adopting a mobile-first approach to the process.
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I structured the supplied camera assets with a custom reflective fade effect, using multiple brands to indicate the variety of products covered.
The benefits list used iconography in a list on mobile and a grid on desktop. Since Jessops’ icon set wasn’t available, I adapted Domestic & General’s icons by recolouring them with their signature green. This ensured the branding felt cohesive while still accommodating both companies’ assets.​​​​
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​After internal reviews and minor adjustments, the final designs were sent to Jessops for review. Both desktop and mobile versions were approved, along with positive feedback. I then prepared and packaged all icons, imagery, and assets for handover to Jessops' development team. Following development, I conducted a UI review to ensure design consistency and brand accuracy across both devices, collaborating closely with the developers to address refinements.​
