Graphic Design.

 

Four concepts were designed, each one adhering to the requirements set out by Mr. Quigley. I explored various typefaces and iconography to be used on the logos as well as the arrangement of the aforementioned elements. To maintain legibility of the text, a simple approach was adopted whereby text was placed around the shape of the circle and the imagery was small enough to provide ample white space but big enough to be recognisable. Each logo was designed in black and white on the basis that an array of colour schemes would then be applied to the chosen concept.

 

Logo Concept 1 was made up of concentric circles and an amalgamation of two typefaces. A thick font was used for the 'Bridge City' text to ensure legibility at small sizes and give off an informal sentiment. The 'Rollers' text utilised a disco-themed font to reflect rollerskating connotations. A bridge icon was placed centrally to add the finishing touch to this concept.

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Logo Concept 2 used a ridged design for the border of the roundel to add some variation to the designs. The text shape was distorted to sit within the circular shape of the logo. This design reduced the number of concentric circles to provide more white space for the elements to reside on. A rollerblading icon was custom drawn and placed as the main focal point to reflect the nature of the club.

 

Logo Concept 3 saw the incorporation of a simpler, hand-drawn rollerskate icon and sat in a semicircle above a banner that hosted the 'Rollers' text. This was used as the focal point of the logo. Underneath this banner, lines were placed to look like a road looking to the horizon as well providing additional shapes and balance to the roundel. 

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Logo Concept 4 had a different flavour to it; though not a roundel, an alternate approach to the arrangement of icon and text was worth exploring. Opting for a stacked alignment, the logo created a nice rectangle shape that would be easy to work with for use on promotional materials.

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I set up a presentation for Mr. Quigley to show the progress so far and whether the logos were satisfying the requirements laid out in the brief. Though these designs were looking how Mr. Quigley had intended, I was informed during the presentation that a change in club name had occurred; 'Bridge City' was now 'Cam City'. He also expressed that he was very fond of Logo Concept 3 and the amended club name should be applied to this concept. As amendments were being carried out, I also reflected on the use of the white fill upon which the rollerskate icon sat. Thinking about how various colour schemes would work within the logo, I decided to remove the fill and opted to use a border instead. This border also provided a distinct area for the 'Cam City' text to be placed on. In addition to these amends, a change in icon was needed to balance the design. Moving forward with the borders concept, I took this and applied it to the new version of the icon.

 

Logo Concept 5 was the result of these amendments, which was met with resounding approval by Mr. Quigley upon further presentation. Various colour schemes were then applied to the design. To reflect the playful nature of the club, vibrant and disco-esque colours were used. An example of a social media post was designed with the logo to give an idea how it would look in-situ. The top left colour scheme (shown below) was chosen by the client, leading to the preparation of the assets in the appropriate formats for use across its intended channels.